Consumer Durable

At Navtek, we continuously identify emerging trends and industry drivers. Our technology experts with deep domain expertise can help you react proactively to market demands and hasten time to market. We add value to each engagement with our augmented reality and virtual simulation solutions.

Consumer Durable

As mobile devices today are going through a phase of invention, innovation & induction, shoppers’ buying behavior is varying through the process of adoption & adaptation. Today the brands are just not restricted to brick & mortar modes of advertisement to reach the consumers, thanks to the mobile devices becoming smarter, sleeker, handy and a personal device, facilitating insights at the finger tips, making them dependent on their favorite application to move them through the decision value chain. This is where Augmented Reality, plays it’s trick, enabling shopper to visualize, evaluate & decide on to the options.

With this technology, a shopper could use his/ her mobile device to visualize his product under evaluation on to him/her (in case of Apparel) or on wall (in case of display) or on floor (in case of furniture) and so on. This would not only bring in the conviction but could add an edge over the real world in case of products like consumer durable, furniture, display pieces and so on.

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