Customers are on a continuous lookout for something new. Customer is the king and companies are
trying to provide better and better experience to the customers. The challenge is how to make the
experience unique and also how to put across the brand message in a subtle way thus achieving its
objectives and making it fun for the customer.
Customers are now more aware, smart and have access to smart phones, apps and internet.
Engaging customers in a way such that they provide a good attention span is not easy. Companies
across the world have started using technology as a tool to create unique customer experience. With
increasing popularity of such technologies, it is important that we use this technology to create
better and unique customer experience for long term brand recall and loyalty.
We have come up with certain solutions that help you get an edge by engaging with the prospects real time using Gesture recognition technology. We also use body tracking to enhance the experience. Customised games can be developed that can be played by the prospects involving them in the game real time. The games are developed in such a manner that the brand message is conveyed in a playful manner.
The touch-less sensing and gesture recognition technologies enable a user to interact with a device
to perform a specific task without the need of touching it. Gesture recognition is an emerging
technology that has the potential to revolutionize the way humans interact with machines; not only
in gaming and automotive applications but also in day-to-day activities on the home front. In its
applications, consumer electronics is gaining popularity first, and then slowly automotive,
automation, healthcare and others will embrace gesture recognition.
The gesture recognition market is expected to reach $11.03 billion in 2020 from $322.30 million in 2012 at a CAGR of 42.89% from 2013 to 2020.
Using Gesture Recognition Technology
Most consumer electronic devices today - smart phones, tablets, PCs, TVs, and the like - either already include or will soon integrate one or more cameras. Automobiles and numerous other products are rapidly becoming camera-enabled, too. What can be achieved with these cameras is changing the way we interact with our devices and with each other. Leveraging one or multiple image sensors, these cameras generate data representing the three-dimensional space around the device, and innovators have developed products that transform this data into meaningful operations.
Gesture recognition, one key example of these sensor-enabled technologies, is achieving rapid market adoption as it evolves and matures. Although various gesture implementations exist in the market, a notable percentage of them are based on embedded vision algorithms that use cameras to detect and interpret finger, hand and body movements.
Have a look at the kind of engagement at one of the brand launch events, using Gesture Recognition and face tracking: