The use of augmented reality has spread across many sectors in recent years. One of the areas of where this technology can find a potential use is the hospitality industry. Nowadays, POS and other information systems rapidly facilitate the management and operation in restaurants. However, rarely technologies are used to improve the traditional menu to make them easy to understand by users.
AugMenu introduces an augmented reality application for restaurant’s menus to bring it to life. In this App, all the items on the menu are visualized as image and text content and displayed in an augmented reality way. By holding a smartphone or tablets, user can browser the specific menu item by taping on it. Also, social tools are implemented in this app. Users can easily get others comments about the dishes by using the built-in search tool and share their preferences via the facebook tool.
Augmented Reality (AR) is one of the more recent trends in restaurant marketing and we’re seeing exciting examples of its application popping up all over the world. Having an Augmented Reality App for the restaurant helps you engage more customers, add more value and bring more revenue by transforming conventional traditional paper based menu system. Diners coming to the restaurants can have interactive dining experience with the help of AR app. Besides, a multi-media menu allows them to see ingredients and nutritional information for any menu item in the form of 3D images. This in turn helps you develop and implement unique marketing executions and elevate your business to reach new possibilities.
We understand that there is no doubt that aroma, taste and cuisine are the main “ingredients” of a restaurant, but at the same time these aspects cannot alone guarantee the success of a restaurant business. However with the implementation of ingenious techniques like augmented reality, one could predict to succeed by increasing the customer base of the business. The restaurants can benefit immensely if they embrace this technology to provide consumers with an intuitive experience.
Navtek Solutions is a new venture dedicated to serve its clients by providing one of the best Information Technology solutions. A new player in the industry, it started
its operations in 2013 and has already bagged some projects on Augmented Reality which will make it one of the first to develop and implement an Augmented Reality solution in India. We have expertise in creating innovative ideas to provide solutions for your great businesses.We believe that good ideas lead to better business and
hence our slogan, "Connecting ideas with business".
We are a rarity in AR circles in India. We’re based in Mumbai and we comprise of a unique combination of entrepreneurs, marketing strategists,3D vision experts,
experienced graphic & web designers, software developers and advertising experts. We know the technology, the market, the
strategic impact, and most importantly we know how to help you avoid the pitfalls and develop successful campaigns.