The number of handsets that have Mobile Augmented Reality Systems enabling technologies
coupled with geolocation has risen tremendously. It is a pioneering approach bringing a whole new
meaning to sighting, leisuring and socializing, transforming these activities into fully interactive 3D
discovery experiences. And for marketers, the limits of Mobile Augmented Reality are endless with a
tremendously exciting potential for exponential growth.
Augmented reality applications can enhance a user's experience when travelling by providing real time informational displays regarding a location and its features, including comments made by previous visitors of the site. AR applications allow tourists to experience simulations of historical events, places and objects by rendering them into their current view of a landscape. AR applications can also present location information by audio, announcing features of interest at a particular site as they become visible to the user.